If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates. If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor. This URL is effective because it features a keyword that shoppers might be looking for (“blue crop top”) and clearly describes what product is sold on the page. Let us help your business find the best tools and solutions to thrive and grow. How often should I post content is a common question most website owners ask.
Ahrefs Keyword Explorer
Anyone who knows anything about SEO knows that keywords are important. You have more characters to work with than a title tag, which you should use to elaborate on what the page is about. When someone performs a search, Google will return results based on what it thinks is the most relevant and provides the best answer. When you follow a typical SEO roadmap you will wind up working on optimizing both on- and off-page elements. That is how you will have the most success with your SEO strategy.
The Ultimate On-Page SEO Guide to Rank on the First Page
If a customer asks where to buy upscale women’s shoes, they find the guide’s section listing women’s shoe stores and SEO Anomaly recommend a few. They might even have notes about current sales or specific brands. Or use them as seed keywords and pop them into a keyword research tool.
We are a link building agency We offer custom outreach campaigns and white label link building. This means the best way to get firm pricing for your SEO campaign is by speaking with SEO specialists who can do some industry research and help you develop a sound plan. People often overlook technical SEO because they believe it’s too complicated. A comprehensive SEO strategy typically includes both on and off-page SEO.
- While it’s not a direct ranking factor, the quality of E-E-A-T helps Google determine if the content can be trusted.
- Adding videos to your site is a bit more complicated than images.
- While both are crucial in a website’s ranking and visibility, On-Page SEO provides more control over optimizing web pages.
- It also enhances the user experience by providing a clear hierarchy.
- ” isn’t confined to a specific date, it’s best to host on a non-dated URL structure or else risk your information appearing stale.
From a copywriting point of view, a lower reading level as close to basic as possible is advised for most websites. That means adding your own unique experiences, strategies and knowledge. Only one of those pages containing the “duplicate content” will rank for it. That means more potential traffic to your site and more foot traffic to your local business. When done right, there is an increased chance that your content is the answer that voice assistants read aloud.
Since they both tell search engines and users what the page is about. A good strategy is to optimize your content for the featured snippet search feature. It ensures you provide direct answers to questions, which is what AI search engines want to provide. Whether searchers are using traditional search engines or AI-powered answer engines, on-page SEO best practices can improve your rankings and online visibility. After all, pages ranking well in search results appear more often in AI Overviews.
Explore Backlinko’s array of in-depth marketing guides covering topics like off-page SEO, technical SEO, inbound link building, and more. Elevate your digital marketing prowess and stay ahead in the ever-evolving landscape. In this chapter, I’ll show you how to optimize your content for a better user experience (UX). For example, my guide to link building is optimized around the keyword “link building.” So I used that keyword in my URL.
If you’re not thinking about the emerging tech in search, you might miss out on opportunities to connect with these cutting-edge customers. Consumers still see search engines as a go-to resource for information, and marketers still report massive long-term gains in implementing SEO strategies. To build trust on your website, it’s important to include user reviews or testimonials on your product pages as a form of social proof. Your website’s listings must feature clear product copy that tells shoppers all they need to know about an item.
