Another Facebook Page management tool that’s easy to use? Schedule posts, answer messages, and manage ads from one place. You can post text, create Stories and Reels, add photos, share links, conduct polls, or go Live if you dare. This is also the spot to opt in or out of marketing and promotional materials. When you use Facebook, you may not always be logged in as your Page.
It can foster a community around your brand, let you interact with customers in real time and cost-effectively market what you have to offer. And you’re not encouraging that if your profile photo and cover photo don’t represent your business. You can use this collection of business tools to run ads, use Facebook Commerce features, and connect your Facebook and Instagram business accounts. It also features tools for planning, creating, analyzing, and posting content across both platforms.
Other Facebook Business Page Resources
As you can see at the bottom, Facebook is keeping track of our page health score as we go. Once you’ve got everything on this screen the way you want it, click Next. So those are the basic steps on how to create a new Facebook page. For instance, if you own a Pizza Shop in Key Largo, Florida, then the words “Key Largo” Florida and Pizza Shop should all be in your bio.
Step 1: Choose or create a Facebook profile
Your profile photo accompanies your business name in search results and King Johnnie Casino Facebook when you interact with users. Your logo is always a good choice, although you may need to modify it to fit a circular format. It will be cropped to a circle, so don’t put any critical details in the corners. Facebook also gives you the option to unpublish your page. If you’re using Facebook on a desktop browser, deleting a page you manage is quick and easy. Just make sure you’re logged into the account that has admin access to the page.
Here’s where you tell people how to reach you more directly. For your page name, use your business name or the name people are most likely to search for when trying to find your business. That said, you need to log into your personal Facebook profile (or create one) to get started with a Facebook Page.
In Hootsuite, you can create and schedule all of your Facebook content in one place, including Facebook Group posts. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential.
- If you’re using Facebook on a desktop browser, deleting a page you manage is quick and easy.
- Click your profile image and from the drop-down list, choose your business page.
- Next, you’ll upload a cover photo and profile picture for your Facebook business page.
- If you own a pet store, no need to name your page We Love Dogs- unless that’s the name of your store.
And again, keep it simple and easiest for people to find you, just make it your business name. Facebook Groups are an exceptional tool for that community-building. We’ve got a separate post on how to run a Facebook Group. Here, the key is to think of your Facebook Group and your Facebook Page as a living ecosystem, with each tool feeding and supporting the other.
If you want to learn how to design your own cover photo in Canva, which is what we did, you can check out our tutorial here. If you can’t upload a Facebook photo correctly, people may not trust you to execute the product or service they need correctly. This is the name that will be visible to Facebook users, so make sure it’s spelled right.
