42 of the Best SEO Tools for Auditing & Monitoring Your Website

Posted On: May 30, 2025
Studio: News
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I especially like that your analysis comes with tips for improving each SEO element. However, they don’t penalize you for including structured data they don’t use. Check out their rich results page to learn more about the schema types you can implement on your website. SaleHoo shines with its intuitive interface, stellar support, and seamless Shopify integration.

Starting with affordable options helps you understand which SEO activities work best for your specific business before investing in more expensive tools. Although you can do SEO for free, if you’re looking for paid help, an SEO agency can cost anywhere from $2,500-10,000 per month. Many SEO tools also have top-tier price points for their full plans. So if you’re looking to start saving up for your SEO investment, we recommend putting aside several thousand per month. With CanIRank, you get more than just the keyword analysis for a single query.

GrowthBar is one of the easiest-to-use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, and Google Ads data. SurferSEO provides a one-stop shop data experience for SEOs, making keyword research, website analysis, and competitor analysis easier and faster than ever. It also integrates with various software to provide deep insights into a website’s performance. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.

seo tools

Types of ecommerce SEO tools

seo tools

Although Writesonic’s pricing may seem attractive, it’s worth noting that the plans include relatively few articles compared to Surfer SEO and other best Surfer SEO competitors. Moreover, the limited seat allocations also make team collaboration challenging without upgrading to the pricier options. Scalenut takes a comprehensive approach to SEO content, covering the entire lifecycle from planning to analysis.

Majestic offers Trust Flow & Citation Flow Metrics that help to know the quality of the backlinks BHS Links pointing to a website. You even have a Backlink History Checker that lets you see the number of backlinks detected by the platform over time. There is also a Rank Checker tool that can check your website’s ranking for specific keywords to further escalate your SEO practices. With its advanced features, user-friendly interface, and comprehensive training resources, SurferSEO is undoubtedly one of the best SEO optimization tools available in the market today.

Moreover, it’s always updating to use the newest AI technology. MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes. With well over 100 free SEO tools at your disposal, the power to elevate your online presence is literally at your fingertips.

  • The SEO Spider crawls both small and large websites efficiently, gathering key onsite data to help you confidently make SEO decisions.
  • Wix SEO Wiz is completely free and available to all Wix users.
  • With 70 SEO functions, SEO Review Tools offers one of the most comprehensive collections of free SEO tools.
  • This helps you focus on the right marketing channels for the trend.
  • SpyFu allows users to find the most profitable keywords used by their competitors.

The Free SEO Report Card by Singularity Digital

With everything in one place, it’s also easier to spot patterns and draw connections. Like how ranking improvements might correlate with new backlinks. Or how technical issues could be holding your keyword performance back. You can access limited features on the free version, including lists of long-tail keywords. To unlock search volumes and additional features, you need to upgrade to the Pro plan (starting at $69 per month if billed annually).

seo tools

Having a KEYWORD-RICH domain name is an important factor for Search Engine Optimization. This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.

It’s a beginner-friendly tool that walks you through the key steps of optimizing your site for search engines. Surfer works by analyzing the top-ranking pages for a specific keyword, then generating suggestions for terms to include, ideal content length, headline structure, and more. The tool helps balance keyword use with readability and topical relevance, without needing deep technical SEO skills.

SEO Title Tags: Definition, Tips & How to Optimize

Changes like updating meta tags or heading structures can be made quickly through Wix’s drag-and-drop interface. Below is a quick comparison of the top 16 SEO tools in 2025, showing what each tool is best for, its standout feature, and its starting price. How to convert traffic into conversions and grow your business. Keywords Everywhere is a convenient browser add-on for Chrome and Firefox that uncovers specifics about keyword trends and generates keyword ideas. This is also one of the best SEO checkers because it presents areas for actionable progress to push your organic traffic higher. Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry.